paulina steć

paulina steć

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Bean Drive

App ordering takeaway coffee at a drive thru points

Project Overview

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Structure of presentation

Understand

Problem
What is the Challenge?

Design an experience that is quick and easy to use, while still providing users with the information they need to make informed decisions about their order.

Goals

SIMPLICITY

App should be easy to use and navigate, with clear instructions and intuitive design elements. Users should be able to place an order quickly and easily, without any unnecessary steps or confusion.

CONVENIENCE

App should make it easy for users to order coffee from their preferred drive-thru location, with the ability to select their pickup location and customize their order as desired.

SPEED

App should help users save time by reducing wait times at the drive-thru, providing the status of their order, and allowing them to pay securely through the app.

CUSTOMIZE

App should allow users to customize their coffee order with a range of options for flavor, size, and strength, as well as the ability to save their preferences for future orders.

ACCESSIBILITY

App should make it easy for users to order coffee from their preferred drive-thru location, with the ability to select their pickup location and customize their order as desired.

Competitive analysis 
and feedback from 
users

Desk research

Problem #1
Payment issues – If the payment process is confusing or difficult, users may be deterred from using the app, leading to lost sales.

Problem #2
Lack of customization options – Want to have list of favourite coffee points

Problem #3
Easy navigate – navigation should be easy to understand and use